Aurora
Mobile app redesign for a retail chain with 1,600+ stores across Ukraine.
Aurora's existing app suffered from cluttered navigation, inconsistent UI patterns, and low user engagement. Customers struggled to find products quickly, and the checkout flow had a high drop-off rate. The brand needed an experience that matched the scale and trust of a retailer with 1,600+ physical stores.
I started with a UX audit of the existing app, mapping user flows and identifying friction points. Competitor research and user feedback helped prioritize the areas with the highest impact – search, navigation, and checkout – before moving into wireframes and prototyping.
The redesign simplified core user flows, introduced a consistent design system, and made the shopping experience feel more modern and trustworthy – while staying familiar enough for Aurora's existing customer base.
